Content Analysis of Tourism Section of Davao Oriental Official Websites

This study identified the extent of language use in tourism pages official websites province. The text and images six were subjected to qualitative content analysis, data coded identify linguistic features discursive techniques employed by officers promoting motivating potential clients visit destinations common lexical positive adjectives proper nouns for descriptions while syntactic declaratives active voice, imperatives form commands requests, interrogatives wh-questions. In addition, modality includes brightness, color contrast, perspective; salience composes perspective, relative size, sharpness objects focus. collage three photos with descriptive texts participants such as people captured photos. On techniques, administrators inform practical necessities decision-making like cognitive necessities, persuade through manipulation, direct directives.